Being a Self-esteem Coach in Japan can be extremely challenging. Most Japanese people have never heard the word self-esteem, and those who have heard it believe that it means the same as selfish.
I asked a group of Japanese company workers if they knew what self-esteem is. The first person had never heard the word, but luckily he found it in his dictionary. According to this dictionary, self-esteem is the same as pride or vanity. WRONG!!! Actually, self-esteem is
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